With digital media continuously gaining in popularity, it has brought about new platforms for people to share their talents and knowledge. This fact especially holds true when it comes to makeup. If you are looking for the newest cosmetology news and trend, you can simply go to YouTube in order to find dozens of influential makeup artists waiting to share their knowledge.
The Opportunities of YouTube
YouTube has become a huge platform for individuals who want to share their makeup tips, tricks, and ideas with audiences across the globe. Over time, these gurus can amass millions of followers and not only inspire people to do their own makeup, but also give them the motivation to pursue a career in this exciting field.
In fact, these individuals have become so influential that many have started their own brand of makeup. Others collaborate with top brands in the industry, gaining similar fame and fortune.
As a result of this new opportunity, many beauty YouTuber’s have made sharing videos on the platform not only something fun to do but turned it into a career. They stay up to date on top trends, makeup, methods, and tools to keep you, the viewer, well informed and inspired.
If you’re wondering what life as a beauty guru looks like on YouTube, here are a few of the most famous ones along with a discussion on what they have brought to the world of Cosmetology.
Nikkie De Jager hails from the Netherlands. She started her YouTube channel since 2008 and has amassed more than 5.7 million followers since with auxiliary presences on social media outlets like Instagram and Snapchat. On her YouTube channel, she is constantly putting up new content.
Whether Nikkie is showing you how to do a cut crease, a bold smokey eye, or having a beautiful glow, she is always coming up with new ideas. These tutorials are both geared for your own makeup needs, and as inspirations and instructions on how to apply a client’s makeup.
Her most recent collaboration, called The Power Of Makeup, was created with the help makeup brand Too Faced Cosmetics.
With almost 5 million subscribers on YouTube, Carli is an undeniably influential makeup artist. Her specialty is pairing makeup needs with fashion trends and preferences.
Carli’s latest collaboration was an eyeshadow and highlighter palette with Bh Cosmetics. She does a variety of looks, from more bolds to neutrals. Her laid back personality makes her easy to follow, and gives a great deal of inspiration to her audience.
Marlena Stell is the woman behind the YouTube channel Makeup Geek. Her 2 million subscribers may be less than the two above but are nothing to sneeze at. She has used YouTube to help to give people tips and tricks to not only enhancing their natural beauty but also taking some risks and going outside of their comfort zone with more daring or bold looks.
Taking advantage of her YouTube success, she created the brand of Makeup Geek cosmetics. Now, the brand is well known for not only it’s great price point, but also for an amazing quality of the product.
From eyeshadows to blushes, contour powders, and highlighters, her brand has become synonymous with excellence. She also collabs with other YouTube gurus such as Manny MUA in creating an eyeshadow palette, along with a highlighter palette with Kathleen Lights.
Wayne is a makeup artist from England. On a regular basis, he gives his viewers tips and tricks that take a more professional angle. He reviews new products and will even help his subscribers find comparable products that produce the same results as their expensive counterparts for a more affordable price point.
In addition, he also sells his own line of cosmetic brushes. With over 2.7 million subscribers, he has made a name for himself and helps to not only spark interest in makeup but gives people the confidence to pursue their passion.
With almost 3.7 million subscribers on the platform, Jaclyn has made a name for herself in the beauty world. In videos that feature in-depth explanations on how to achieve the same results, she tells her audience about the products, methods, and reasoning behind her look.
Whether she is telling you about the importance of blending or why she has to change looks and techniques to correspond with changes in her skin, she is simply fun to watch. As a result of her success, she has had several different collaborations with a variety of companies; her most recent with Becca Cosmetics.
She worked with them to create Champagne Pop and Prosecco Pop, two highlighters.
At his core, Manny is simply a fun-loving man who enjoys wearing makeup. His time working at MAC gave him skills to continue to follow his passion of makeup. Whether he is giving advice and ideas on great looks, or talking about new tools, he always tries to inspire his viewers to do the same.
Since he started a YouTube channel in July 2014 he has attracted almost 2 million subscribers. And if you are part of his Snapchat audience, you will note that he also attends a variety of beauty events, and travels around the world with various brands like Benefit Cosmetics and Jouer.
Manny is an especially intriguing makeup artist if you are a man who either enjoys wearing makeup or wants to learn how to apply it to others.
He also branches out, and has even created content about his own personal skincare routine. His products include liquid lip collaborations with Ofra Cosmetics and Gerard Cosmetics, along with an eyeshadow palette in partnership with Makeup Geek.
Jeffree only recently began publishing makeup tutorials on YouTube but has already amassed almost 3 millions subscribers. His trademark is his unique personality.
Part of the reason for his quickly-growing follower base is the popularity of his own brand, Jeffree Star Cosmetics. He has used his social media platform to discuss skincare, makeup, and regularly tries various products in order to give honest reviews.
His looks can be edgier, but he nonetheless gives helpful information that can be translated to all types of looks. Jeffree’s own brand offers liquid lipsticks and has also begun to include an eyeshadow palette along with highlighters in a variety of shades. But his YouTube channel has only brought him more success and more awareness of his cosmetic brand.
The Expanding Field of Cosmetology
YouTube has changed the playing field in cosmetology. It has allowed people with a passion for makeup to make it easy to inspire others. From tips and tricks on how to best apply makeup to advice on their favorite products and brands, they offer a constant stream of content for any aspiring makeup artist.
At the same time, they are also expanding the possibilities of what a career in the field may look like. Thanks to digital distribution possibilities, all of them are gaining both fame and revenue that will last them for a long time to come. Especially young aspiring cosmetologists can learn quite a bit from these artists, both in terms of gaining skills and how to present their skills.
The field of cosmetology is always changing. It can be great fun to play with colors, experiment with techniques and tools, and give your clients the flawless face they want or the bold smokey eye they can’t do on their own. With the help of an increasing number of digital artists, you can learn and achieve just that.
Their love of all things beauty has allowed these makeup gurus to show others all the fun and possibilities that come with doing makeup. And when you decide to get into cosmetology, it’s always a good idea to check out YouTube and see what other great looks and ideas are out there.