It’s not often you come across a beauty brand willing to disrupt the status quo. Honest Beauty is like a breath of fresh air in an industry that is dictated by substantial marketing budgets and conforming to an idealized image of female beauty and perfection. Even the name of the company itself is a precursor to what you can expect from the brand. Integrity, realism, and doing things differently.
So just who are Honest Beauty and what’s their story so far?
Their company ethos is all about living in the moment, seizing the day, and doing things differently. Actually, doing things your way, not the pre-conceived way, and we love that philosophy. We’re not cookie cutter, we are all individuals with idiosyncrasies. Our personal skincare and beauty issues are just some of the things that set us apart, so it makes sense that a company should come along that addresses all of those in an open and honest way.
Honest Beauty delivers an extensive and comprehensive range of skincare and makeup products that actually celebrate and revel in diversity in all its shapes, tones, colors, and hues. Their product range has been meticulously created in conjunction with global experts in their fields, with passion and transparency at its core.
We are talking makeup artists, cosmetic scientists, and leading beauty industry professionals in a collaboration which has resulted in a thought-provoking and hardworking range of products that will address all of your skincare concerns and beauty needs.
Not just that, but Honest Beauty is socially responsible, too. As a company, they are committed to supporting young women from diverse backgrounds throughout their education, helping them to become the inspirational leaders of tomorrow. By providing access to safe products, Honest Beauty intends to encourage young women to lead happy, healthy, and beautiful lives.
Honest Beauty happens to have some pretty high caliber Hollywood A-lister credentials, too.
Did we mention that the Honest Company, owner of Honest Beauty, was co-founded by Jessica Alba? Well, now you know. It’s a Los Angeles based retailer of totally sustainable consumer products that is already valued at billions of dollars, according to our sources. Nice work Jessica! Brains, beauty, integrity, and from the looks of it, an incredibly strong work ethic, too.
Apparently, Jessica had always harbored a burning passion for creating a range of inclusive products for all women that would not only allow them to look and feel great, but which would have their foundation packed with natural ingredients and far fewer of the harsh ingredients making their way into the industry. If the company does have to resort to using chemicals in their more advanced and hard-working formulations, they are committed to always being open and transparent about that, disclosing the full list of ingredients.
The Honestly Free Guarantee
As if you weren’t already convinced by the ethics and integrity of the brand, just wait till we tell you about their customer satisfaction policy. So committed are they to the quality of their products and to your genuine love of the products that their return policy lasts a whopping 365 days! Yes, you heard us correctly. That’s one whole year.
Is Honest Beauty going to be right for you, and who buys their products?
Who doesn’t, is the answer. With everyone from the girl next door to stars of Hollywood among their fan base, the Honest Beauty range has something for everyone. If you want to achieve a high-impact, insta-ready flawless finish and enjoy more radiant skin, then you need to check out the Honest Beauty range and start investing today in the skin you are already in.
Of course, you don’t need to be a Hollywood A-Lister like Jessica to use, appreciate, or even be able to afford the products. The brand has been created for today’s modern woman who knows her own mind and who has a voice and a social as well as environmental conscience.
Hard working products that have been created to help address the needs of busy, hard-working women just like you. The range is thoughtfully and cleanly packaged, designed to empower women of all ages, backgrounds, and ethnicities and to enable them to feel confident and in control of their own skincare needs.
Not sure which products to start with?
With so many amazing products to choose from we totally appreciate that you might not know quite where to start! So we are here to help you out a little today with three of our own top tried, tested, and truly awesome recommendations. We’ve honestly used them, and we really do love them. So let’s delve in and take a look at three of their must-haves that will help you to discover your own fresh new look.
Honesty Beauty Top Three Product Recommendations
What’s all the fuss about?
This is lashtastic, ladies! We really love the genius double ended application wand. Whoever the clever Makeup Guru was at the Honest Beauty labs who came up with this multi-tasking product deserves all the accolades we can think of. It instantly lifts and lengthens lashes with its 2 in 1 formula combining the conditioning protection of a Primer with the drama and volume of a lash defining Mascara.
Simply apply the Primer first to create a fabulash base coat then follow with the sensationally smooth mascara that builds to a dramatic look taking you from day to night and giving you lashes that are ready for lift-off.
The secret lies in the uniquely molded bristles engineered into the wand that diligently pick up every single last lash (even those tiny little baby ones) to provide the ultimate sensational looking lashes but without any of that unwanted clumping. You could easily expect to pay at least double the price for this winning cosmetic combo. Honestly, it really is that good!
Pros
- Provides length, volume, and definition
- Even conditioning base coat
- Non-clumping formula
- Double-ended wand application
- Long-lasting formula
- Easy to wear with long-lasting results
- Dermatologist and Ophthalmologist tested
- Not tested on animals
- Made without parabens, paraffin, silicones, mineral oil, or any synthetic fragrances
Cons and Precautions
- In case of irritation, immediately discontinue use.
What kind of results can you expect to achieve?
In user trials published on the Honest Beauty website, they reported the following pretty impressive results which we think you’ll agree make this already cost-effective product even more worthy of purchasing.
94% reported that their eyelashes looked more defined
92% said that the mascara really made their eyes pop
92% report a visible lifting effect
How to Apply
Application really could not be more straightforward and is just a basic two-step process. First up, take the Primer end of the wand and brush thoroughly and evenly through your lashes being sure to coat them from root to tip entirely. Give it around 30 seconds before moving on to step two.
Next, open up the Mascara end of your product and apply to both the lower and the upper lashes. You can repeat this stage until you get the full coverage build up and dramatic look you want to achieve. One coat should be ample for a more natural daytime look, but you might want to amp up the voltage for a va-va-voom multi-layered night time look.
Top tips from our resident in-house beauty experts to help you achieve your own stellar results
We recommend that you wait for 30 seconds to allow your Primer to dry before going on to build up the drama and intensity with your Mascara. That way you will ensure a voluminous lifting effect for lashes so luscious you’ll be catching everyone’s eye!
If you want to create that really full false lash effect then layer on a couple of coats and keep the product concentrated to the center lashes. If you prefer a more dramatic and sultry style Cat eye effect, then fan your product out and build-up more volume instead towards the outer lashes, which will really accentuate and elongate your eyes.
What’s all the fuss about?
This is another honestly magical, multi-tasking wonder product, this time in the form of a little supernatural pot of organic fruit and seed oils. It’s a beautifying beauty balm that really is beautilicious.
Apply it frequently and liberally wherever you are in need of a bit of soothing hydration. It works like a dream on dry and chapped lips, leaving them super soft and uber kissable. It’s also perfect for treating cuticles, and dry spots don’t stand a chance with this little pot of miracle cream around. It really is a handbag essential, and we doubt you’ll ever leave home again without it once you’ve given it your own demanding road-test.
Pros
- Multi-tasking miracle balm
- Versatile
- Super hydrating
- Soft balmy texture
- Easy to apply
- Handy handbag size
- Naturally organic
- Dermatologist and Ophthalmologist tested
- Not tested on animals
- Made without parabens, petrolatum, silicones, lanolin, or any synthetic fragrances
Cons and Precautions
- For external use only
- Avoid direct contact with yes
- Rinse thoroughly with water if eye contact occurs
- In case of irritation, immediately discontinue use
What kind of results can you expect to achieve?
Baby soft skin that will just cry out to be caressed and lips so kissable you’ll need a license.
How to Apply
Apply liberally to any body parts more parched than the Sahara desert. Dab it on anytime, anyplace, anywhere. Lips, cuticles, cracked heels, dry knees, and elbows. Just use your imagination.
Top tips from our resident in-house beauty experts to help you achieve your own stellar results
We love applying a little bit of this Magic Balm to our cheekbones to create a soft-focus finish. You can even use it to tame those little flyaway baby hairs too. We’d love to know what your top tips are and how you love to use your Beauty Balm the most.
What’s all the fuss about?
One thing we love is good facial oil, and this one does not fail to deliver, infusing all skin types with a surge of replenishing hydration. It’s a certified organic formula that goes on like a dream to leave soft, dewy, and luminous skin behind. Skin so good that it truly looks like it has been lit from within. Every single last little drop of this potent yet lightweight formula is deeply hydrating and visibly moisturizing for the skin.
It’s a fabulous blend of wonderfully natural ingredients like pure seed and fruit oils, avocado, apricot kernel, rose, ylang-ylang, and close oils. It’s like a gentle but very uplifting olfactory assault on your senses, and it will instantly enliven your mood as well as bring sensational luminosity to your skin. If you’ve not invested in this one yet, seriously, what are you waiting for? Stock up, as it’s sure to be in short demand once the Beauty Editors catch on to its fabulousness!
Pros
- A little goes a long way
- Super absorbent
- Delivers softer, smoother, and more hydrated skin
- Creates a luminous, radiant, and dewy complexion
- Easy to apply
- Certified organic natural ingredients
- Dermatologist tested
- Not tested on animals
- Made without parabens, silicones, dyes, or synthetic fragrances
Cons and Precautions
- For external use only
- Avoid direct contact with yes
- Rinse thoroughly with water if eye contact occurs
- In case of irritation, immediately discontinue use
What kind of results can you expect to achieve?
Honest Beauty had the product tested out on 54 women who had normal to dry skin, and these were their actual results. No gimmicks or marketing straplines being created here, just transparent and real results.
94% reported their skin felt immediately softer
94% reported their skin felt immediately more hydrated and moisturized
91% said that they felt their skin was immediately replenished
87% said that they felt their skin was immediately smoother
How to Apply
Gentle enough to be used on a daily basis, Honest Beauty recommends that for best results you apply a couple of drops twice a day, immediately after your cleaning routine and before following up with your favorite moisturizer. All you need to do is warm up the oil between your palms and then, using a gentle pressing action, pad it into your entire face, neck, and décolletage until it has been fully absorbed.
Top tips from our resident in-house beauty experts to help you achieve your own stellar results
Works like a total treat as a glow-enhancing highlighter for that flawless photo finish. Once you’ve completed your makeup and set it perfectly in place, just dab some of the beauty oil on any areas you wish to highlight and further accentuate for a gorgeous dewy effect.
Where can you purchase Honest Beauty products?
You can purchase any of the Honest Beauty products directly from their website or one of their many retail locations. In order to find the closest store to your own address, simply go to the site, click on the Retail Locator tab and enter your State or Zip code. The closest options available to you will be returned, so that you can pop to a local store if you prefer to purchase in person rather than buying via their online store.
The range can be found in big box stores like Target and Costco, as well as at 250 Ulta stores too. With an Ulta outpost just about everywhere, then, almost everyone should have easy access to Honest Beauty products one way or another.
What other products are available in the range?
Gosh. Where do we even get started with this one? Well, in short, there are in excess of one hundred products at our last count on the Honest Beauty website, including Skincare, Makeup, Haircare, Gift sets, and Bundles of their most popular packages. You only need to take a sneak peek into the bathrooms of certain beauty editors, and you will spy plenty of
Honest beauty products in their enviable line-up. Besides our own three favorites which we’ve already reviewed extensively, these are just a few more of our other stand-out favorite products from the current range. We’ve picked out one in our edited highlights selection.
Our Skincare Edit
Even Brighter Everyday Moisturizer
If you’re not exactly feeling bright eyed bushy tailed today, then worry not as this brightening moisturizer will soon eradicate any signs of that late night low quality sleep. Especially on days when your skin is feeling a little lackluster, dull, and dry, just reach for this skincare staple, and almost instantly you will look and feel perkier with a more even skin tone, too.
Our Makeup Edit
Contour + Highlight Kit
Who doesn’t love a bit of contouring? In this kit, you get everything you need to sculpt like a professional make-up artist and to deliver a radiant boost to your complexion. There are three stages to this kit and three distinct shades: highlight, define, and blend.
You apply the lightest highlighter shade everywhere you want to catch the light. So your brows, bridge of the nose, that cute little cupids bow, your chin, and cheekbones. We defy anyone not to be able to master the art of contouring with this multi-tasking product. Where you want to create more definition, mix the two darker shades together to create the tone that’s right for you.
Ideally, you will want to go one to two shades darker than your own skin tone with your contouring. Areas where you should concentrate the product are the hollows of your cheeks, along with the hairline, and of course your jawline. Not to create a strong jawline, but to create an elegant and feminine definition.
Finally, blend all over to really deliver a beautiful flawless finish and pop some extra highlighter along those key areas where you want to bring a soft and dewy focus.
Our Hair Care Edit
Honestly Effortless Sea Salt Spray
Can’t bring your hair to the beach? Then bring the beach to your hair with this weightless spray that will have you channeling your inner mermaid. If you love the soft beachy waves of your vacay days, then you will go ga-ga over this sea salt spray.
It’s packed with amino acids, essential vitamins and antioxidants that lock in moisture and transport you back to being footloose and worry-free on a tropical beach somewhere. The secret is the mineral-rich Himalayan pink sea salt that gives you those soft, beachy, slightly tousled waves that are so flattering. We just love this special spritz.
Our Gift Edit
Suffering from Gifter’s Block?
What exactly do you give the girl who Honestly already has everything? An e-gift card. That’s what! Imagine the look on your girlfriend’s, Mom’s, or Sister’s face when they realize they’ve got $100 to spend on whatever their heart desires! If they are having trouble deciding what to invest in, just direct them back to this guide for our top picks and recommendations.
Does Honest Beauty offer any kind of free trial?
Great news, ladies, Honest Beauty does indeed offer a free beauty trial that features six samples of their most popular products. Be warned, though, it of course comes with conditions so always read the small print.
If you want to take advantage of the free trial and receive your six complimentary trial sizes of some of their most treasured and cherished products, then you will need to pay a fee of $5.95 for the shipping and handling.
What does the Honest Beauty free trial offer include?
- Cleanser with benefits, Gel Cleanser
You’ll receive a 1.0 fl.oz / 30 ml bottle of their light and foamy, gentle gel textured cleanser. It gently but effectively removes all traces of makeup and daily dirt or grime, and has skin loving ingredients that include chamomile and calendula. These botanicals have properties proven to calm and soothe the skin.
- Next-level hydration, Deep Hydration Cream
You’ll receive a 0.17 fl.oz / 5 ml bottle of this soft, deeply hydrating moisturizer, designed to deliver super soft and silky skin. This is the product that Jessica Alba loves. She’s quoted as saying, “This feels like hitting the reset button.” Sounds like a winner to us, and we can’t wait to get our own hands on the trial size to see if it really is as good as Jessica says.
- Primed to perfection, Everything Primer
You’ll receive a 0.33 fl.oz / 10 ml bottle of this luminous skin perfecting primer. Allure Magazine voted this as one of their Best of Beauty Award Winners in 2015, and it’s easy to see why. It’s next level fabulous at minimizing the appearance of pores to deliver a beautiful even base on which you can create your own flawless finish. It’s packed with potent powerhouse ingredients that include hyaluronic acid, peony root, revitalizing orange flower water, and mica. The trial is worth taking out just to get your hands on this coveted, award-winning product.
- Truly Kissable, Lip Crayon Collection
You’ll receive 0.4 g / .014 oz x 4 swatches of truly kissable lips from Honest Beauty. This is yet another Allure Magazine Beauty Award Winner providing you with the perfect pout. This lip crayon formula is rich in antioxidants and features four of their all-time favorite shades for you to try.
- Buildable, Blendable, Crème Blush Collection
You’ll receive 0.78 g / .027 oz x 3 of their most popular crème blush shades to try out. Designed to be built and layered for a barely there look or a real pop of vibrant color. The blush collection also happens to be infused with 5 different fruit extracts, so you get all the benefits of their innovative skincare products combined with their advanced makeup collection.
- Tender Loving Hair, Shampoo and Conditioner Set
You’ll receive 0.41 fl oz / 12 ml x 2 samples to try before you buy. Transport your senses to the tropics and imagine for a few minutes that you are back on vacation. This double pack of Shampoo and Conditioner features coconut juice which helps keep hair healthy and hydrated. They’re both packed with essential vitamins and minerals, as well as amino acids and powerful proteins.
What are the other conditions you need to be aware of when signing up for the free trial?
Signing up for the free trial is just three easy steps, but it’s worth mentioning them here as there are some conditions. Obviously, Honest Beauty being just about that, Honesty, they’re fully transparent on their site about what you are signing up for, too. We wouldn’t expect anything less from a brand that is about integrity, diversity, and inclusivity.
So step one is to go ahead and sign up, pay that $5.95 and get ready to receive your 6 samples from their skincare, haircare, and makeup ranges. Step two allows you seven days to fall in love with your Honest Beauty goodies. Hard to believe that anyone won’t, but you never know. We are all individuals after all, and not everything will appeal to everyone.
Step three requires you to then create your first bundle by selecting three full-sized products from within their range of over one hundred fabulous items. That might be where you struggle. With so much innovation on offer, where do you even get started, right? So you are now officially a part of the Honest Beauty Crew. How about that!
If you don’t want to be enrolled in their monthly beauty subscription membership, then you have seven days after receiving your trial products to cancel. Otherwise, yup, you got it, your credit card will be charged each month. It’s easy to cancel though, and all the contact details are clearly displayed on their website, so there’s really nothing to worry about. Honest by name and honest by nature.
Our Verdict about the brand
In case you hadn’t already gotten the picture, we are most definitely firm fans of the brand and what Jessica Alba has co-created and built up over recent years. We love the fact that the products are clean and for the most part natural. Where any nasties may have been included for the efficacy of the formula, they are transparently published.
Overall the makeup is well pigmented, and so it creates a very flattering and flawless finish, whereas the foundations are lightweight and sit smoothly and evenly on the skin. They are also well wearing to deliver day-long coverage. The haircare smells divine, and the skincare has been formulated to work with all skin types.
For the most part, the range is free of parabens, silicones, synthetic fragrances, petrolatum, talc, and mineral oils. We could go on, but you get the message. Honest is as honest does, and this hardworking and inclusive range of skincare, haircare, and cosmetics are compatible with a wide range of skin tones and ethnicities, too. What’s more, their interactive website makes it easy for you to view and visualize just what the products will look like on your own skin tone before you commit to purchasing.
That 365 day returns policy is pretty hard to beat, too! There really isn’t much to lose by giving Honest Beauty a go!
If you are keen to try out a more natural range of innovative products that actively encourage your own inner beauty to shine through, then this could be the range for you. Of course, beauty is such a subjective topic and what one person loves, another might loathe, so do your own research and have fun trying out new products. As for us, if we can only end up looking just half as beautiful as Jessica Alba, then surely we will all be happy.
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